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​Whether you are launching a new product or service, organising an event, or looking to increase your brand awareness - with our experience, we can tailor the right activity to suit you.

Together we develop a public relations strategy, complete with target audience, aims and details of measurable outcomes.

And, all of our activity is approved by our clients before issue, so you are safe in the knowledge that your communications are in good hands.

What is PR?

PR is the art of creating and maintaining your company's high profile reputation.

We achieve this by generating positive media coverage, linking your company with an affinity partner and maintaining good relations between you and your public.

Who can benefit from PR?

Everyone can benefit from better communications - whether it be a one man band or a large international organisation, we can help you get your messages and brand in front of the right audiences.

Every client has different aims and we put together a full PR strategy to achieve these objectives, by developing a full media campaign, with detailed strategies, to convey your company's key messages.

The results will be clear, from new business enquiries to increased website traffic to heightened brand awareness.

How can we use PR?

There are countless ways that PR can be used to create and maintain your businesses' high profile reputation.

After developing news with strong angles, we work with the media to secure coverage in the trade, local, regional and national press.

And, should a media crisis ever come your way, then rest assured that our team are fully equipped to take the reins and deal with it.

It used to be enough to say that ‘content is king.’

But, with the explosion of content on the web today, it means that if you want to create value and drive traffic to your website - it’s much smarter to say ‘fresh content is king.’

High-volume, low-quality content will no longer rank well on Google, as its algorithm will always lift fresh and trending pages in the search results.

Nearly all search engines have a ‘freshness’ filter which introduces ‘recency’ as a search criteria.

From your perspective it is one thing to understand the need for fresh, custom, recent, authoritative and trusted content – but another thing to actually write it in a way that will attract readers — and links.

Professional content writers will not only save you time but money too.

Whether you need to develop a week’s worth of tweets — or prepare a custom whitepaper on an obscure, technical topic — your may not have the resources internally to properly develop good unique content.

What should you look for on a good content partner..

Proven, authoritative writers and proofreaders

• authors in a variety of fields and professions, with different quality levels to match your needs

• experience in creating custom content that will fit your unique needs

• a work flow process that makes ordering and then exporting the resulting content easy, fast and scalable

• the ability to fulfill your content needs quickly and inexpensively, while delivering the quality you expect

The end result

You get fresh and highly linkable content with several common attributes that can be easily measured and maximized for the highest search engine rankings.

Whether it’s a well-written web copy, a press release, a news article or a blog post, the following attributes will be the same:

Core topic
• Number of words
• Reading level of content
• Embedded media (images, video, podcast, etc.)
• Outbound/reciprocal links on the page
• Scope/thoroughness of content
• Information structure (Top 10 list, ‘ultimate guide,’ info aggregation, etc.)
• Apparent target audience
• Apparent target audience skill level (basic vs. advanced)
• Stage of the buy cycle targeted
• Style and tone (formal, third person, etc.)

Summary and next steps

• It’s not just about writing content!

• A content creation partner is key for firms of all shapes and sizes

• Just as relevant for promotional campaigns

• Our services can create a real added value service for you

• Fresh and regular website content is imperative for success

• Above is also true for social media, blogs, case studies, eshots and articles
 

Whilst we have successfully worked alongside companies of all sizes in helping them to become famous since 1998 - we are also working with companies to help them with an ‘inside-out’ approach to develop their directors and senior management team too.

We are able to offer your management team our proven mentoring and coaching and leadership and management training programme, in an informal management learning environment - either on a 'one-to-one' basis, or within in a friendly and fun group programme.

We can help you to develop the following:

> An effective personal style that is just as individual as they are

> Direction in creating a joint enterprise culture for your team

> Planning and developing a more cost effective team and organisation

> Helping you to create a relevant and manageable communications strategy

> Working alongside them to create and understand the opportunities that social media can offer them

> Helping them to create and manage a marketing strategy that is relevant to their company