• Our Ethos

    Inspirational promotional activity for your brand

    Passion

    If you are looking to grow your business, increase your brand awareness and develop the leadership and management knowledge of your team we can help.

     

    From digital marketing campaigns, promotional messages, great written copy for websites, eshots and blogs, and learning how to deal with the media, in a ‘live TV style’ green screen studio environment, we can help.

    Independence

    Home of seasoned marketing and communications professionals - we have been successfully enabling companies and their senior teams to grow since 1998.

  • Public Relations

    Everyone's public relations (PR) requirements are different and unique.

    ​Whether you are launching a new product or service, organising an event, or looking to increase your brand awareness - with our experience, we can tailor the right activity to suit you.

     

    Together we develop a public relations strategy, complete with target audience, aims and details of measurable outcomes.

     

    And, all of our activity is approved by our clients before issue, so you are safe in the knowledge that your communications are in good hands.

     

    What is PR?

     

    PR is the art of creating and maintaining your company's high profile reputation.

     

    We achieve this by generating positive media coverage, linking your company with an affinity partner and maintaining good relations between you and your public.

     

    Who can benefit from PR?

     

    Everyone can benefit from better communications - whether it be a one man band or a large international organisation, we can help you get your messages and brand in front of the right audiences.

     

    Every client has different aims and we put together a full PR strategy to achieve these objectives, by developing a full media campaign, with detailed strategies, to convey your company's key messages.

     

    The results will be clear, from new business enquiries to increased website traffic to heightened brand awareness.

     

    How can we use PR?

     

    There are countless ways that PR can be used to create and maintain your businesses' high profile reputation.

     

    After developing news with strong angles, we work with the media to secure coverage in the trade, local, regional and national press.

     

    And, should a media crisis ever come your way, then rest assured that our team are fully equipped to take the reins and deal with it.

  • ‘Content is King.’

    It used to be enough to say that ‘content is king.’

    But, with the explosion of content on the web today, it means that if you want to create value and drive traffic to your website - it’s much smarter to say ‘fresh content is king.’

    High-volume, low-quality content will no longer rank well on Google, as its algorithm will always lift fresh and trending pages in the search results.

    Nearly all search engines have a ‘freshness’ filter which introduces ‘recency’ as a search criteria.

    From your perspective it is one thing to understand the need for fresh, custom, recent, authoritative and trusted content – but another thing to actually write it in a way that will attract readers — and links.

    Professional content writers will not only save you time but money too.

    Whether you need to develop a week’s worth of tweets — or prepare a custom whitepaper on an obscure, technical topic — your may not have the resources internally to properly develop good unique content.

     

    What should you look for on a good content partner..

    Proven, authoritative writers and proofreaders

    • authors in a variety of fields and professions, with different quality levels to match your needs

    • experience in creating custom content that will fit your unique needs

     

    • a work flow process that makes ordering and then exporting the resulting content easy, fast and scalable

     

    • the ability to fulfill your content needs quickly and inexpensively, while delivering the quality you expect

     

    The end result


    You get fresh and highly linkable content with several common attributes that can be easily measured and maximized for the highest search engine rankings.

     

    Whether it’s a well-written web copy, a press release, a news article or a blog post, the following attributes will be the same:

     

    Core topic
    • Number of words
    • Reading level of content
    • Embedded media (images, video, podcast, etc.)
    • Outbound/reciprocal links on the page
    • Scope/thoroughness of content
    • Information structure (Top 10 list, ‘ultimate guide,’ info aggregation, etc.)
    • Apparent target audience
    • Apparent target audience skill level (basic vs. advanced)
    • Stage of the buy cycle targeted
    • Style and tone (formal, third person, etc.)

     

    Summary and next steps

    • It’s not just about writing content!

    • A content creation partner is key for firms of all shapes and sizes

    • Just as relevant for promotional campaigns

    • Our services can create a real added value service for you

    • Fresh and regular website content is imperative for success

    • Above is also true for social media, blogs, case studies, eshots and articles
     

  • Let us tell your story

    Everyone should know about you

  • Digital

    Having a website is important, but increasing traffic and attracting visitors to your site should be priority.

     

    Our Internet marketing and search engine optimisation services are designed to drive targeted traffic to your web site.

     

    At a recent exhibition we conducted a 'Web Effectiveness Survey' across a whole range of visitors. The objective was to find out how well people thought their website was performing - and it threw up some amazing results.

     

    The ten questions covered a range of repeated mistakes found during our usability tests and highlighted the key elements required to make the most out of a site.

     

    Participants in the survey ranged from public sector organisations to large e-commerce online vendors, and all see their website as crucial to their business.

     

    We would be delighted to discuss with you how we can secure more activity from your website for you - just complete our contact form and we will be in touch.

    broken image
  • Leadership and Management development

    Helping your team to grow

     

    We can help you to address new routes to investment, and new ideas and strategy for your business to achieve your full growth potential.

     

    Like most of the companies that we deal with, you have currently probably already built your business and are looking to move it to the next level – but you do not have the in-house experience to do that.

     

    If this sounds familar - we can help!

     

    By working alongside you to address the barriers that are holding you back we can work assist you and your senior team to identify the best route for you to achieve your next growth stage.

     

    Our experience can assist you to develop the following:

     

    > Development of a successful and sustainable growth strategy -including marketing and communications.

     

    > Unlocking your innovation potential

     

    > Connecting with the power of your own people

     

    > Discovering new routes to funding and investment and markets too

  • Management Training

    Whilst we have successfully worked alongside companies of all sizes in helping them to become famous since 1998 - we are also working with companies to help them with an ‘inside-out’ approach to develop their directors and senior management team too.

     

    We are able to offer your management team our proven mentoring and coaching and leadership and management training programme, in an informal management learning environment - either on a 'one-to-one' basis, or within in a friendly and fun group programme.

     

    We can help you to develop the following:

     

    > An effective personal style that is just as individual as they are

     

    > Direction in creating a joint enterprise culture for your team

     

    > Planning and developing a more cost effective team and organisation

     

    > Helping you to create a relevant and manageable communications strategy

     

    > Working alongside them to create and understand the opportunities that social media can offer them

     

    > Helping them to create and manage a marketing strategy that is relevant to their company

  • Reach out globally.

    maximise your brand potential

  • Meet the Management Team

    We are great listeners and diplomatic with advice...

    broken image

    Steve 

    MD

    Steve has over 30 years experience in the marketing and communications arena.

     

    A growth coach and mentor he heads up our PR team - and is the driving force behind our company.

     

    broken image

    Lisa 

    The Online Guru

    Lisa looks after all of our projects and keeps them on track with our online TeamWork project management tool.

     

    She also ensures that all projects are delivered on time and within the agreed budget.

     

    broken image

    Miche

    The Creative Guru

    Miche has an extensive professional background in digital design and production, working with global publishers and design studios in London.

     

    She is a focused autonomous producer with consistently contemporary creative flair.

    broken image

    Mark

    The LinkedIn Coach

    With over 25 years experience in business development Mark will guide you step-by-step through LinkedIn, showing your team how to unlock the true power that will develop new clients.

     

    broken image

    Vivien

    The Corporate Trainer

    Vivien has a wealth of experience in teaching business studies, business law, HRM and organisational politics in both further and higher education.

     

    She is an accomplished and very experienced trainer

     

  • Find us

    Call in for a coffee if you are in the area!

     

    Or call us on 0845 689 6824 if that's easier.

  • Contact Us!

    We would love to hear from you.

    104 Southover
    London
    N12 7HD