Legends Hair and Beauty

Who is the client?

Legends Hair and Beauty is an award-winning salon based in the heart of Redditch, which has been providing exceptional hair design and beauty services for over 25 years. The salon specialises in creative hair design and a wide range of beauty treatments including Electrolysis and CACI non surgical face lifts.

What was the brief?

They approached the Prominent team for a public relations strategy that included managing their online presence on a day-to-day basis.

What did Prominent do?

First of all, we carried out research to determine which social media channels would be the most appropriate to specifically target friends in Worcestershire and came to the conclusion that a Facebook and Twitter profile would be the most ideal to utilise as the online voice of Legends Hair & Beauty.

The overall aim of the social media strategy was to introduce friends and followers to Legends Hair & Beauty and its hair and beauty services, in a bid to entice new clients and customers through the salon door.

This was done on the Twitter and Facebook account through promoting the monthly offers and available salon appointments as well as sharing secured newspaper coverage, salon news and photographs from events and blog posts.

We created a Legends Hair and Beauty blog as a way of commenting on how best to use the salon's beauty services and give useful advice to the readers.

This online strategy has proved to be successful, with over 1000 Facebook friends, 400 Twitter followers and a high number of blog hits per month. However the way that we know that people are really listening to and connecting with the Legends brand is the enquiries that are made every week, seeing how the audience engage with our posts and monitoring whether people are clicking on the links provided.